AI-powered writing and SEO optimisation tool that turns keywords into optimised content briefs and draft articles
Frase is a content platform built for research, writing and optimisation workflows. It uses AI to analyse search-engine result pages, surface key topics, questions and stats, generate content briefs in seconds, draft articles or sections, and optimise existing content for SEO metrics—and thereby empowers both writers and SEO specialists to work faster and with more data-backed structure.
AI-generated content briefs: automatically create structured outlines (headers, topics, questions) based on competing SERPs.
AI content writer & template suite: draft blog posts, social posts, meta-descriptions, YouTube descriptions using built-in templates and generative AI.
Real-time optimisation scores and feedback: as you write/edit, receive SEO-alignment scores, suggestions for keyword usage, content depth and competitor coverage.
Content research dashboard: compare competitor articles, visualise word counts, headings, questions to cover—reducing research time significantly.
Digital agencies and freelance writers needing to produce SEO-optimised content faster.
In-house marketers who want an integrated research and writing workflow in one tool.
SEO specialists looking to audit and refresh content quickly using AI-driven signals and automation.
Significantly reduced time from topic to draft and optimisation-ready content.
Better-aligned content with search intent and competitor coverage, improving chances of ranking.
Streamlined workflows by combining research, writing and optimisation in a single interface.
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