AI-enhanced CRM and go-to-market platform for marketing, sales and service teams
HubSpot has transformed its platform into an AI-centric growth engine, embedding generative AI, intelligent agents and unified data across marketing, sales and service. With features like the Smart CRM, Breeze AI Agents and guided selling workspaces, HubSpot powers hybrid human-AI teams that scale GTM operations with less effort and greater alignment.
Smart CRM consolidates structured, unstructured and external data, enriches records and provides AI-driven insights about customers and prospects
Breeze AI Agents (e.g., Customer Agent, Prospecting Agent, Knowledge Base Agent) that handle tasks like real-time support ticket resolution, prospect research, content generation and knowledge-gap identification
AI-Powered Email and Content Creation: auto-generate branded email campaigns, personalize content at scale and optimize send timing and targeting using CRM data
AI Guided Selling: surface suggested next actions, prioritize high-value opportunities, and summarise deals and tasks to help sales teams stay focused
AI Trust & Safety framework: built-in controls for data governance, human accountability, transparency and privacy for safe AI usage
Marketing teams generating and personalising email and campaign content quickly while leveraging CRM insights
Sales reps getting guided next-step suggestions, prospect research and outreach automation to accelerate pipeline conversion
Service teams deploying AI agents to resolve tickets, expand knowledge base content and enable 24/7 support with less human load
RevOps and GTM leadership building hybrid human-AI workflows that unify data, tools and teams for broad growth execution
SMBs and scaling companies embed AI throughout their GTM stack and report faster operations, unified data foundations and higher productivity
Support teams using HubSpot’s Customer Agent resolve more than half of tickets automatically and reduce time to close by ~40%
Marketing teams produce more campaign assets in less time, reach more segmented audiences with 1:1 personalisation and optimise outcomes via AI-driven send timing
Sales teams prioritise opportunities based on real-time signals and follow AI-surfaced next actions, improving focus and closing efficiency
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